Monster Mash

     Is the economy finally turning around? The postcard we received today from mega employment portal Monster.com certainly sounds promising. It's been a buyer's market for quite a while, but Monster uses the tried-and-true direct marketing technique FUD (fear, uncertainty, doubt) to make us worry that our next great hire is already being hired by somebody else.

     Bravo to the Art Director — bright, bold, hard to miss. The postcard looks like a little billboard that ended up in our mailbox.

     On the mail/message side, the question is paid off with the simple promise: "Find them first, and fast, at Monster." We are offered a "BOGO" (buy one, get one) incentive. The copy is fast and particularly easy-to-read with bullets and plenty of white space. So, Bravo to the Copywriter too.

     Last but not least, we're given not one, not two, but three ways to respond: campaign URL, toll-free number and QR code. 

     It's lean, it's mean and it does the job. The b's at B Direct give this hard-working postcard a thumbs-up. Now ... if only we were hiring.