Get the Picture ... or Not

     At B Direct, we get a lot of direct mail inviting us to various area galleries, openings and artists' receptions. This week was no different. This oversized postcard arrived from the Art Institute of Boston, a local school that we have supported for years.
     

     The front (or art side) of the card had a bright blue field of color with all the logistics we needed: exhibit dates, reception information and the theme. It was the school's Centennial Faculty Exhibit. We flipped the card over and found more of the same with the addition of the gallery's address and phone number.

     Um ... something was missing. Can you guess what?
     This is an invitation to a photography exhibit. So, where is the photography? Dudes, you are promoting an event that is all about images. Where are the images?
     At B Direct, a lot of our clients are marketing invisible products like data storage. Even so, we make it a point to include some pictures. People look at pictures first. And, we're guessing that there are probably some pretty fantastic pictures that could have been used to market this event. What a waste.
     Sorry, but the b's at B Direct are going to give this one a thumbs-down. (Get the picture?)