It's Hard to Resist Don Draper

     From day one, AMC has used social media and viral marketing to help spread the word about its critically acclaimed series Mad Men. From avatars to apps, quizzes and cast Q&As, there have been seemingly countless ways to engage with the mad men and women of Sterling Cooper (now, Sterling Draper Cooper Pryce).
     Real-life ad agency days aren't quite as stylish, sexy or carcinogenic. So, we were thrilled to receive an email today with the subject:

Mad Men | Which of Don's Women are You?

     How could we resist?

     The body of the email, complete with a dashing photo of Mr. D and all of his conquests, invited us to click through. Love the second part of the headline: "Answer Just Seven Questions and Find Out!" Great way to encourage participation. Sure, you may be reading this while you're at work, but you can take a break for seven little questions.

     The quiz is quick and fun, humorously written and reminiscent of the show. (Oh, and for the record, the Queen B is a Suzanne.) Once, you have your results, you're invited to play again or to share via Facebook or Twitter.

     Mad Men doesn't start up again until after the holidays. But, engaging promotions like this one keep it top of mind for all of the (opt-in) "maddicts" out there. It's also a great way to promote AMC's other products.

     The b's at B Direct give this email campaign a thumbs-up. Or, we would if our hands weren't already full of martinis and cigarettes.